TWO
New seat at the grown-up table
2X just brought in Drew Murphy as Chief Financial and Operating Officer, which is corporate-speak for: the company wants one seasoned adult in the room to keep finance, operations, and deal-making humming while it keeps growing.
Murphy sounds built for that exact job. He’s coming in with more than 25 years of experience and a resume that includes four private equity-backed CFO gigs — basically the business-world version of having already survived a few seasons of Survivor: Due Diligence Edition.
Why this matters
The company says Murphy will oversee:
- finance and accounting
- information technology
- legal
- mergers and acquisitions
- delivery operations
That’s a chunky list, and it tells you 2X isn’t just hiring for housekeeping. It’s tightening control over the parts of the business that matter most when growth gets messy: integrations, systems, and making sure the left hand knows what the right hand is signing.
The bigger picture
2X describes itself as a subscription-based go-to-market services partner for B2B companies, bundling strategy, execution, tech, and AI into one package. Translation: it’s trying to be the Swiss Army knife for CMOs who want more revenue impact without hiring a small army.
With recent acquisitions and rapid growth in the mix, this hire looks like a classic scale-up move. Big companies don’t just need more people — they need better plumbing. And Murphy’s job is to make sure the pipes don’t burst while 2X keeps adding floors.
Big picture: this is less flashy than a product launch, but for a company in growth mode, the right operator can matter just as much as the next deal.