AFRM
A little profit-taking, not a siren
Affirm director Noel Bertram Watson sold 2,000 shares of Class A common stock on April 14 at $55 apiece, totaling about $110,000. Not exactly a “bail out of the burning building” trade — especially with the sale carried out under a Rule 10b5-1 plan adopted back on December 2, 2025.
Why you should care
Insider selling can make investors twitchy, because nobody likes the idea of the people closest to the business heading for the exits. But 10b5-1 plans are basically the corporate version of setting your alarm clock in advance: the trade was scheduled ahead of time, so it’s usually less dramatic than a spontaneous dump.
The stock is doing the heavy lifting
Here’s the part that probably caught your eye: Affirm’s stock has since climbed to $60.28, up 21.65% over the past week. So while Watson locked in some gains, the market has been busy sending its own message: investors are still in a buying mood.
Big picture
Watson still directly owns 38,076 shares after the sale, so this looks more like trimming a position than abandoning the ship. For shareholders, the bigger story is still whether Affirm can keep turning that recent momentum into something more durable than a hot streak at the roulette table.