DSP
Another little vote of confidence
DA Davidson just bumped its price target on Viant Technology to $16 from $15.50 and stuck with a Buy rating. Translation: the firm still thinks Viant has room to run, even after the stock’s recent moves.
Why investors are watching
The new target implies roughly 30.9% upside from the prior close of $12.22. That’s not “to the moon” territory, but it’s enough to keep the bullish case alive — especially with the broader analyst consensus still sitting at Buy and an average target of $17.79.
The catch: insiders have been selling
Here’s the part that makes the story a little more interesting. Over the last 90 days, insiders have sold 143,179 shares, including 7,297 shares from the CFO. That doesn’t automatically mean trouble — sometimes executives just need to pay taxes, buy a house, or fund a very expensive hobby — but it’s the kind of detail investors tend to side-eye.
Big picture
Viant is still getting plenty of love from Wall Street, but the stock is now in that awkward spot where analyst optimism and insider selling are telling slightly different stories. If you own it, you’re basically asking: are the bulls right, or are the people closest to the company cashing out while the market still feels generous?