New boss, new obsession
AMP’s freshly installed CEO, Blair Vernon, is already drawing a line in the sand: corporate clients matter. A lot. In his first big message, he said the company will lean hard into its corporate super offering as part of a “relentless” push to get the master trust back to positive inflows.
Why this matters
That’s code for: AMP knows where it lost ground, and now it’s trying to win it back. The corporate super business has been leaking share to competitors like Australian Retirement Trust (ART), and reversing that trend could be a big deal for a firm that’s been trying to rediscover its groove.
The investor angle
If Vernon can actually turn the ship, AMP could get a nicer mix of sticky retirement money and better flow momentum. If not, this just becomes another management pep talk in the corporate carousel — the kind companies do when they’re fresh out of excuses and running on coffee.
Big picture
For now, this looks less like flashy transformation and more like a basic but important reset: fix the inflows, protect the core franchise, and stop handing easy wins to competitors. In wealth and retirement, boring can be beautiful — especially when boring means money keeps coming in.