ULTA
Another analyst says, “Still in”
Piper Sandler just reiterated Overweight on Ulta Beauty and slapped on a $725 price target after the company’s Beauty World event in Orlando. In analyst-speak, that’s basically a fresh “we’re still bullish” sticky note on a name that’s already been getting plenty of attention.
Why this matters
You’re not just looking at one rating call here — you’re seeing the beauty retailer remain a favorite among Wall Street folks who think the brand still has legs. Piper’s call follows a run of similar updates from other firms, which is a nice reminder that Ulta is still one of those companies analysts love to debate over like it’s the last Sephora gift card on earth.
A few of the recent takes:
- D.A. Davidson reiterated Buy with a $650 target
- UBS reiterated Buy and went bigger with an $810 target
- Evercore added Ulta to its TAP Outperform List with a $675 target
The fine print hiding in the gloss
Not everything in the commentary is pure champagne and confetti. Analysts are still chewing on things like selling, general and administrative expenses, and they’re also watching whether demand holds up as the first-quarter 2026 earnings season gets rolling. Add in higher gas prices and inflation worries, and suddenly the mall-run beauty hauls don’t look quite as carefree.
Big picture: Piper Sandler’s note keeps Ulta in the “Wall Street still likes this story” camp — but investors will want the next earnings readout to show the glow-up is real, not just good lighting.