F
Another EV reset, another chart shuffle
Ford is saying goodbye to Doug Field, the Tesla-and-Apple alum who’s been steering its EV, digital, and design efforts since 2021. He’s set to leave in May, which is a little awkward timing-wise, because Ford is also mid-rebuild on its EV strategy.
Why this matters
If you’re Ford, EVs have been a bit like that expensive treadmill in your garage: impressive in theory, costly in practice. The company says it’s lost billions on EVs over the past decade and still expects to lose as much as $4.5 billion on EVs in 2026, even with sales picking up.
What Ford is doing instead
Ford says it’s folding EV, digital, and design into an “end-to-end” organization under COO Kumar Galhotra. Translation: fewer silos, more accountability, and hopefully fewer corporate hide-and-seek games about who owns what.
The company also laid out a longer-term reset:
- 70% of its global model lineup will be refreshed by 2030
- 90% of global nameplates will be hybrids, EVs, or extended-range EVs by 2030
- the first product off its Universal EV platform — a mid-size pickup — is heading toward production
Big picture
Field’s departure isn’t just a personnel swap. It’s another sign Ford is trying to turn its EV business from money pit to actual business, and the next few quarters will tell you whether this reboot is a real plan or just a nicer-looking org chart.