BLNKEarth Day, but make it a charging promo
Blink Charging is celebrating Earth Day the way EV companies know best: by making charging a little cheaper. The company says it’s working with VASA Fitness and Kempower on a Lafayette, Colorado promotion that starts April 22, 2026 and gives drivers two hours of free charging, plus a week-long charging credit offer.
Why investors should care
This isn’t some giant revenue unlock, but it does matter in the classic “keep the plugs busy” sense. For a charging-network company like Blink, partnerships and local promos are basically the oxygen — they help attract drivers, build brand familiarity, and keep the network from feeling like an empty parking lot with cables.
Tiny deal, bigger strategy
The interesting part is the mix of partners:
- VASA Fitness brings a built-in foot traffic spot
- Kempower adds another name in the EV charging ecosystem
- Blink gets to look like the friendly neighborhood charger provider, not just another app on your phone
That’s useful if you’re trying to prove your network has real-world utility, not just PowerPoint potential.
Big picture
No, this won’t move Blink’s financials on its own. But these local, branded promotions are part of the long game: keep drivers engaged, keep charging sessions flowing, and keep the company in the conversation as EV adoption slowly crawls from “niche” to “normal.”