New boss, same revenue hustle
Victory Live says it named Kate Howard as chief revenue officer, with Howard reporting to CEO Sam Soni. That’s corporate for: “We want someone who knows how to turn meetings into money.”
Why this matters
For a ticketing technology and analytics company, the CRO seat is not just a fancy title with a nicer calendar. It usually means the company is trying to sharpen its go-to-market machine, win more customers, and squeeze more growth out of the live-events market.
If Howard brings real ticketing and sports industry reps to the table, that could help Victory Live open doors faster and compete harder. On the flip side, it also tells you the company is still in build mode—hiring leadership to scale, not just coast.
Big picture
For investors, this is less about a one-day headline and more about whether Victory Live can convert “we’re the leading platform” into actual revenue momentum. New CROs don’t magically make numbers go up, but they do show where management thinks the bottleneck is.