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New deal, same ambition: own the workflow
Salesforce is leaning harder into the AI arms race with an expanded partnership with Google Cloud. The pitch is simple but very Silicon Valley: let AI agents hop between Salesforce and Google’s tools, do the boring stuff end to end, and make the whole enterprise feel a little less like a labyrinth built by committee.
Why this is more than a buzzword buffet
The companies say the collaboration will unify data, automate messy processes, and cut down on the risks that come with shuttling information all over the place. In practice, that could make Salesforce stickier inside large customers’ daily workflows — which is corporate speak for “harder to rip out later.”
Slack, Google Workspace, and the agentic future
The partnership also gives customers a path to deploy AI agents inside tools like Slack and Google Workspace. That’s the kind of integration investors like because it suggests Salesforce wants to be the control tower for enterprise AI, not just a passenger on the ride.
And yes, the stock moved up on the news. Not exactly shocking when a company says it’s going to make AI more useful and more embedded in the software people already pay for.
Big picture: If Salesforce can turn these partnerships into real workflow adoption, it could keep its enterprise moat from turning into a decorative garden hedge.