JOBY
A rooftop with a plug
Joby Aviation isn’t just talking about flying taxis anymore — it’s helping build the places where they’d actually touch down. Reuben Brothers said it’s partnering with Joby to set up a vertiport at Park Elm Residences at Century Plaza in Century City, Los Angeles.
Why this matters
The site will use an existing helipad, which is a nice little cheat code for a company trying to bootstrap an entirely new transportation network. The vertiport is supposed to support operations and charging for Joby’s all-electric eVTOL aircraft, the kind that promises quiet flights and zero operating emissions.
Translation for investors
This isn’t revenue fireworks or a giant contract. But it does matter because Joby needs more than aircraft to win — it needs infrastructure, public acceptance, and a map full of places where its aircraft can actually land, charge, and keep moving.
- It adds another real-world foothold for Joby’s network story.
- It shows landlords and developers are willing to play ball.
- It nudges the company a little closer from “cool prototype” to “maybe this is a transportation system.”
Big picture: vertiports are to eVTOLs what gas stations were to cars — except with more rooftop glam and fewer fumes.