HAS
A pre-earnings flex
Hasbro decided to show its cards early, and the hand looks pretty decent. The company said first-quarter revenue should land between $970 million and $985 million, comfortably above the $908.9 million consensus, while adjusted operating profit is tracking in the $250 million-$260 million range.
That’s the kind of pre-announcement that can wake a stock up before its coffee does. Shares were up more than 7% Thursday as investors leaned into the better-than-feared update and the company’s reaffirmed full-year outlook.
The Magic act is still doing the heavy lifting
The big shiny engine here is still Magic: The Gathering. Hasbro said franchise growth helped the quarter, and it expects shipments and release timing to stay on track in Q2, including the April launch of Secrets of Strixhaven.
That matters because when one brand turns into a reliable profit machine, the whole story gets easier to underwrite. Think of it like having one absurdly good restaurant in a mall full of mediocre food courts.
But there’s a cyber hangover
Not everything is smooth dice rolls and booster packs. Hasbro said an unauthorized network access incident temporarily knocked some systems offline, delaying order processing, shipping, invoicing, and even the final filing of its Form 10-Q.
The company says the breach has been contained and first-quarter results were not affected, but it’s still working to restore systems in stages. Management also warned that some Q2 revenue and operating profit could get nudged around by the delays, even if strong point-of-sale trends suggest most of the business can catch up in the second half.
Why investors care
Hasbro didn’t just say “things are fine” — it said the quarter looks better than expected and the full-year plan is still intact. In a market that punishes uncertainty like it’s a tax bill, that combo can be enough to get the stock moving.
Big picture: better sales, steady guidance, and a fantasy-card engine that keeps printing money are a nice trio. The cyber issue is annoying, but for now, it looks more like a speed bump than a wreck.