Another crypto partnership, but with a twist
BitGo is back with yet another deal, and this one comes with a little more consumer sizzle than the usual infrastructure jargon. The company said it’s partnering with Aven to support the launch of the Aven Bitcoin Visa Card, a product that lets eligible users tap a line of credit backed by bitcoin collateral.
Why this matters
On the surface, this sounds like a fintech convenience play. Under the hood, it’s the kind of move that could broaden BitGo’s relevance beyond institutional custody and trading rails. If crypto-backed lending and credit products keep gaining traction, BitGo gets to sit in the middle of the action — which is exactly where infrastructure companies want to be.
- More real-world usage for BitGo’s rails
- Another proof point that crypto is inching deeper into consumer finance
- Potentially sticky relationships if the product scales
The investor angle
This isn’t a guaranteed home run, but it does reinforce the bull case that BitGo can keep layering new products on top of its core digital asset infrastructure. Think of it like selling shovels during a gold rush, then also renting out the pickup trucks.
Big picture: if crypto is going to keep trying to look like mainstream finance, BitGo clearly wants a fee every time the costume changes.