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The headline: Wayfair is back in growth mode
Wayfair says its first quarter of 2026 looked a lot healthier than the sleepy home-furnishings backdrop some investors feared. Revenue came in at $2.9 billion, up 7.4% from a year ago, while active customers climbed back to 21.4 million. That matters because Wayfair doesn’t just need people to browse the couch aisle — it needs them to actually show up and keep coming back.
Why investors are paying attention
This is the kind of update that can change the mood music around a stock. Wayfair has spent years trying to prove it can grow without turning the cash register into a bonfire, so a return to active customer growth is a useful signal that the platform may be regaining traction. In plain English: more shoppers, more orders, more chances to make the economics work.
The numbers that do the talking
- Total net revenue: $2.9 billion
- U.S. net revenue: $2.6 billion, up 7.5%
- International net revenue: $319 million, up 6.0%
- Active customers: 21.4 million
That’s not just “better than feared” territory — it’s the kind of setup that can make investors squint at the long-term story again instead of treating Wayfair like a pandemic-era relic.
Big picture: less furniture drama, more proof
Wayfair still has plenty to prove, especially in a home category that can go from hot to frozen faster than your group chat after a bad plan. But a quarter like this gives bulls something concrete to point at: share capture and customer growth are moving in the right direction. Big picture: if the company can keep stacking quarters like this, the market may start giving the stock a much less grumpy look.