JBLU
Fort Lauderdale gets a glow-up
JetBlue is beefing up its Fort Lauderdale-Hollywood International Airport playbook with 11 new destinations and more flying on existing routes. That’s not exactly a tiny tweak — it’s the airline saying, “We see your travel chaos, and we’d like a turn.”
Spirit’s loss, JetBlue’s try
The other attention-grabber is the new loyalty status match for eligible Spirit Airlines Free Spirit Silver and Gold members. With Spirit gone, JetBlue is clearly fishing for frustrated flyers who already know how to work a rewards program and might be open to a new home base.
Why investors should care
More flights can mean more revenue opportunities, better network density, and a stronger presence in a key Florida market. The catch, of course, is that airlines love growth almost as much as they love fuel prices and chaos — so the real question is whether JetBlue can fill those seats profitably.
Big picture: JetBlue is trying to turn Spirit’s mess into its own loyalty and network win, and that’s exactly the kind of opportunistic airline chess move investors watch closely.