NOWNew deal, same old problem: bad data
ServiceNow is teaming up with Ataccama to surface data-quality scores, findings, and observability signals right inside ServiceNow Data Catalog. Translation: users can now see whether a data asset is actually trustworthy before they hand it over to an AI agent or a business workflow.
Why investors should care
This is another small-but-telling step in ServiceNow’s bigger AI pitch. The company keeps selling the idea that AI in the enterprise only works if the underlying data is clean, governed, and not held together with digital duct tape.
What changes in practice
- Data assets in ServiceNow will show Ataccama’s quality signals more visibly
- Teams get a faster read on whether data is fit for decisions
- It supports ServiceNow’s broader “trusted AI” story, which is becoming the corporate equivalent of wearing a seatbelt and bragging about it
Big picture: deals like this don’t usually move the stock on their own, but they do reinforce ServiceNow’s positioning as the control tower for enterprise AI — not just another software shelf collecting dust.