NOW
Another button to click
ServiceNow is expanding its AI-and-workflow playbook again, this time with Outreach. The two companies announced an integration at Knowledge 2026 that brings revenue orchestration directly into ServiceNow’s CRM, so go-to-market teams can move through sales workflows without bouncing between a dozen tabs like a caffeinated intern.
Why this matters
The pitch is simple: less friction, more speed, fewer dropped balls. By keeping revenue workflows inside ServiceNow, the company is making a case that its platform can sit in the middle of more of the enterprise, not just the IT help desk where it built its reputation.
The investor angle
For shareholders, this is less about one shiny partnership and more about the pattern. ServiceNow keeps stacking integrations that make its platform feel stickier, which is exactly the sort of thing that can support higher usage, deeper enterprise penetration, and more “please don’t leave us” switching costs.
- It broadens ServiceNow’s footprint deeper into sales execution
- It reinforces the company’s CRM ambitions
- It adds another AI-flavored proof point for the bull case
Big picture: every new integration is a tiny reminder that ServiceNow wants to be the control center for enterprise work, not just the software you call when the laptop breaks.