Dividend drought? Enter buybacks
When dividend yields feel like they’ve gone on a coffee break, investors start looking for the next best thing. ProShares is jumping on that mood with a new S&P 500 Buyback Aristocrats ETF, set to launch Thursday.
Why this matters
The idea is simple: if companies are too shy to hand out bigger dividends, maybe the ones aggressively repurchasing their own stock deserve a little attention instead. Buybacks can support earnings per share, shrink the float, and signal that management thinks its own stock isn’t wildly overpriced.
The bigger picture
This isn’t a single-company catalyst, but it is a useful snapshot of where money is flowing. If the market keeps rewarding shareholder returns in a low-yield world, expect more products like this to pop up — because Wall Street loves turning a theme into a ticker.
Big picture: when dividends are rare, buybacks become the next shiny thing on the buffet table.