APO
Another one in the cart
Apollo is back at the private-market buffet. This time, funds managed by the alternative asset giant agreed to buy Questex, a business-to-business information services and events platform focused on the so-called experience economy.
For Apollo, deals like this are the point of the whole machine: buy companies that can throw off cash, bolt them into the portfolio, and let the fee-and-carry engine hum along in the background like a very expensive dishwasher.
Why you should care
Questex isn’t a household name, but that’s kind of the point. Apollo doesn’t need every acquisition to be flashy; it needs them to be useful. A steady stream of private deals can support fee-related earnings, deepen Apollo’s footprint in middle-market investing, and give the firm more assets to manage when public markets are being moody.
Big picture
Apollo has been busy, and this latest move fits the pattern: keep buying, keep scaling, keep the capital machine spinning. For investors, the headline isn’t just that Apollo bought a company — it’s that Apollo is still acting like the house always has another table open.