NOW
Another buddy joins the workflow squad
ServiceNow is adding Boomi to the guest list as a launch partner for its Workflow Data Network Passport Program. Translation: the company wants to make it easier for customers to move data across systems and turn that into AI-friendly action without a million spreadsheets and a prayer.
Why this matters
If you’re watching ServiceNow as an investor, this is the kind of deal that feeds the broader AI narrative. Partnerships like this don’t usually move the revenue needle overnight, but they do help ServiceNow look more like the operating system for enterprise work — which is exactly the vibe management has been selling.
Less glue, more automation
Boomi brings integration chops, and ServiceNow brings the workflow engine. Put those together and you get a cleaner pitch to customers who want AI to do something useful instead of just drafting another polished email no one asked for.
- It should help customers connect data faster
- It could make ServiceNow’s platform stickier inside big enterprises
- And it keeps the company in the middle of the AI plumbing conversation, where the boring stuff often becomes the valuable stuff
Big picture: ServiceNow keeps stacking partnerships to deepen its AI moat. Not flashy, but in enterprise software, “boring and embedded” is often the whole game.