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Google is rolling out a bigger role for Gemini: finding invisible watermarks on AI-generated images, videos, and audio. That includes content made by OpenAI, which is a very Alphabet way of saying, “Yes, we’ll use your stuff too.”
Why this matters
If AI-generated content is the internet’s new junk drawer, watermark detection is the label maker. Google is basically trying to become the referee for what’s real and what’s synthetic inside Chrome and Search — a useful move in a world where fake videos and AI slop are getting harder to spot with the naked eye.
The investor angle
This is not a flashy revenue headline, but it matters for the long game:
- It deepens Gemini’s utility inside Google’s core products
- It makes Chrome and Search stickier as the default place to verify content
- It helps Alphabet frame itself as the platform for safe AI, not just fast AI
Big picture: Google keeps turning AI into product plumbing, which is less glamorous than a keynote demo but a lot better for keeping users, trust, and maybe eventually ad dollars glued to its ecosystem.