CELH
The insiders brought receipts
Celsius Holdings got a little boost Wednesday after fresh SEC Form 4 filings showed a trio of top brass buying stock on the open market. CEO John Fieldly, Director Hal Kravitz, and President/COO Eric Hanson all stepped in, which is about as subtle as a neon sign saying: we think the market is being too gloomy.
Why the Street cares
This isn’t happening in a vacuum. Traders have been fixated on Celsius' brand mix and whether volume growth is coming at the expense of margins. The company just posted a beat on adjusted EPS and revenue in its first quarter, but gross margin still contracted by 400 basis points — so yeah, the debate is very much alive.
The stock is still in recovery mode
CELH has been trying to claw its way out of a long slump, and the insider buying gave it a fresh excuse to bounce. When executives are buying after a stretch of volatility, it can signal confidence in the business — or at least confidence that the market has overshot on the downside.
The bigger story: Celsius doesn’t just need growth. It needs growth that doesn’t eat its own margin lunch. If these executives are right, Wednesday’s pop could be the beginning of a more durable reset. Big picture: insiders buying won’t fix the margin debate, but it sure makes the bulls feel less lonely.