HIMS
Perks, but make it a growth strategy
Hims & Hers just added eight new partners to its Hims & Hers Benefits program for active subscribers, turning what used to look like a simple telehealth platform into more of a lifestyle bundle. The new names include Natural Cycles, MyFitnessPal, Ladder, PVOLVE Studios, HelloFresh, Factor, Flo Health, Dexcom, and iFIT.
That’s a pretty wide spread. You’ve got nutrition, fitness, women’s health, metabolic monitoring, and general wellness all sitting in the same cart. Basically, Hims is trying to become the subscription you forget to cancel because it keeps getting more useful.
Why investors should care
This isn’t a blockbuster revenue announcement by itself. But it does tell you something important: Hims wants its ecosystem to feel less like a one-and-done doctor visit and more like a daily habit.
- More partner perks can help with subscriber retention
- A stickier platform can lower churn and improve lifetime value
- Wellness add-ons may make the brand feel broader than just a telehealth storefront
The bigger picture
The timing matters, too. Hims has been trying to prove it can keep growing beyond the headline-grabbing medication story, and benefits like this are one way to build a moat around the customer base.
If this works, subscribers keep coming back for the app, the services, and now the extras. If it doesn’t, it’s just a fancier coupon page. Big picture: Hims is still selling convenience, but now it’s dressing it up in a much bigger lifestyle package.