GOOGL
AI, but make it rollout-ready
Google Cloud just landed a chunky partnership with EQT, the European buyout giant, to help more than 300 portfolio companies speed up AI adoption. Translation: Google isn’t just selling shiny AI toys here — it’s trying to become the plumbing that actually powers those toys when companies decide to use them for real.
What’s in the deal?
EQT’s holdings span everything from enterprise software to healthcare, so this isn’t a one-industry side quest. The portfolio companies get access to Google Cloud’s AI and security tools, including the Gemini Enterprise Agent platform, plus early looks at upcoming Google Cloud AI products. That’s basically the corporate version of getting backstage passes before the album drops.
Google Cloud engineers will also work alongside EQT’s roughly 35-person AI transformation team, which should help push companies from experiment mode into deployment mode. And because no AI deal is complete without an ecosystem pitch, the partnership opens the door to Google Cloud’s massive partner network — more than 330,000 specialists across firms like Accenture, Deloitte, and KPMG.
Why investors should care
This is the kind of deal that matters because it can create a sticky customer relationship, not just a flashy headline. If EQT’s portfolio leans into Google Cloud for AI rollout, that could mean more cloud usage, more tool adoption, and more long-tail revenue potential.
And Google isn’t stopping there. The article notes similar April deals with Vista Equity Partners and Thoma Bravo, plus a separate Blackstone-Google cloud and data center venture. Big picture: Alphabet is turning AI demand into a land grab, and Google Cloud wants to be the platform everybody builds on instead of the vendor everybody shops around.