INTU
The headline: growth is still humming
Intuit’s Q3 looked like the kind of earnings call management wants to replay in the car on the way home. Revenue rose 10% as the company kept leaning into its AI-driven expert platform strategy, and that momentum was strong enough to push full-year guidance higher.
Where the growth is hiding
The fun part here is that the fastest-growing pieces of the business are the ones with the most breathing room: Assisted Tax, Money Portfolio, and Mid Market all grew north of 30%. TurboTax Live is also expected to grow 38% this year, which is a nice reminder that people will happily pay for help when taxes stop being a DIY adventure and start feeling like a hostage situation.
Not everything is a victory lap
There was a catch, because of course there was. Intuit said the most price-sensitive DIY filer segment is feeling the squeeze, which is pushing the company to rethink pricing and value. That’s the kind of issue investors watch closely: if the low-cost customer starts balking, the whole “easy, trusted, pay us anyway” story needs to stay very convincing.
Profit mode: activated
The other big wrinkle was a 17% workforce reduction aimed at simplifying the org chart and making the company leaner, faster, and more profitable. Translation: Intuit wants to keep the AI growth story intact while trimming the corporate fat. And in 2026, that’s basically the favorite combo meal on Wall Street.
Big picture: Intuit is showing that its AI pitch is more than a marketing slogan. If it can keep converting trust into higher-value subscriptions while controlling costs, this isn’t just tax software — it’s a very expensive, very sticky financial engine.