
New deal, same old rocket fuel
Take-Two just got a new bull case from Bank of America, and the core argument is basically: Grand Theft Auto 6 could be a monster, and the money after launch might be even juicier.
Analyst Omar Dessouky reiterated a Buy rating and bumped the price target from $320 to $368. The real thesis isn’t just unit sales — though he’s modeling 45 million copies for fiscal 2027 and 25.8 million for fiscal 2028. The bigger swing factor is how much Take-Two can squeeze out of Grand Theft Auto Online once the new game lands.
Why this matters to your portfolio
Dessouky thinks GTA Online could monetize at roughly 2x the predecessor, with a pay-to-progress setup that could help it catch up to heavyweights like Fortnite. In other words: less “buy the game once and move on,” more “welcome to the endless content treadmill.”
He also raised fiscal 2028 bookings by $900 million to $2.2 billion and now assumes $60 in annual monetization per monthly active user, up from $35. That’s a pretty big confidence jump for a franchise that’s already basically a cultural event with a launch date.
The big picture
The takeaway is simple: Wall Street thinks GTA 6 could do more than just sell a mountain of copies. If Rockstar nails live-service monetization, Take-Two could turn one megahit into a longer-lasting cash fountain.
Big picture: when a game can move a stock like this, you’re not just buying software — you’re buying the hype cycle, the franchise, and the cash flows that follow the chaos.
