CMRC
BigCommerce gets another suit-and-tie customer
Commerce (the company behind BigCommerce) says Waterco, a global maker and distributor of swimming pool products, has launched a new B2B buying experience on its platform. Translation: instead of calling or emailing like it’s 2009, Waterco’s customers can now browse inventory, place orders, and manage accounts online whenever they want.
Why this matters
For Commerce, this is the kind of win that sounds small on the surface but matters in the long game. B2B commerce is sticky, and once a customer wires its ordering flow into a platform, switching gets annoying fast — like changing banks because you didn’t like the app icon.
The investor angle
The pitch here is simple:
- More self-service ordering can boost efficiency for Waterco
- A successful rollout helps BigCommerce look like a real enterprise-grade platform, not just a mid-market website builder
- The company gets another reference point for its ability to handle complex product catalogs — in this case, 45,000 items, which is a lot of pool noodles and filters
Big picture: deals like this won’t always move the stock on their own, but they do matter because they show whether Commerce can keep stacking customer wins that validate the platform. In software land, credibility is currency.