AS
China’s boom, but make it selective
Amer Sports just served up a pretty tasty Q2 fiscal 2026 update: revenue climbed 32% on a reported basis, or 30% after stripping out currency effects. That’s not a “we’re hanging in there” number — that’s a “the products are still resonating” number.
Not every brand gets the same glow-up
The interesting part is the mix. Demand stayed strong across technical apparel, outdoor performance, and ball sports, which tells you this wasn’t one lonely category carrying the whole company on its back. In other words, the company isn’t just riding one trend wave — it’s got a few boards in the water.
Why investors should care
For a brand-heavy consumer company, the market usually asks two annoying but fair questions: Is growth real? And is it broad enough to last? This update leans in the right direction on both.
- Revenue growth was still punching above its weight at 30%-plus.
- Foreign exchange took a bite, but the underlying demand picture still looked solid.
- The call’s tone suggests Amer Sports is benefiting from both premium positioning and category momentum.
Big picture: when a company can post this kind of growth while FX is trying to be the buzzkill, it usually means the brand has some real pricing power — or at least a customer base that really, really wants the gear.