
Nvidia keeps circling the AI buffet
Nvidia apparently isn’t done shopping in AI land. According to a Reuters report via The Information, the chip giant is in talks to invest in Perplexity as the startup raises fresh money at a valuation north of $30 billion.
That’s a big jump from the roughly $20 billion valuation Perplexity reportedly locked in last September. In startup math, that’s basically going from “hot name” to “everyone in the group chat is asking for the cap table.”
Why investors should care
Perplexity has been riding the AI search and agent wave, with annualized revenue reportedly topping $750 million, up from less than $250 million earlier this year. That kind of acceleration tends to make investors do the fast-breathing thing.
And Nvidia? It has a habit of showing up wherever the AI action is:
- It’s the company selling the picks and shovels during the gold rush.
- It benefits when AI startups spend aggressively on compute.
- Buying into buzzy startups can also deepen its ecosystem and keep the AI flywheel spinning.
The bigger AI chessboard
Perplexity’s backers already include Jeff Bezos and SoftBank, and the startup has also reportedly signed a $750 million agreement with Microsoft to use Azure infrastructure. So this is less “one company’s funding round” and more “every heavyweight wants a seat at the AI table.”
For Nvidia shareholders, the headline is simple: the company isn’t just selling the chips powering AI — it’s trying to own a bit of the upside, too.
Big picture: when the AI narrative is this hot, even the investors want to look like the smartest kid in the class.
