GPRO
A YouTube glow-up for a beaten-down stock
GoPro got a very non-Wall Street kind of catalyst Monday: Markiplier, the YouTube creator with nearly 40 million subscribers, reportedly became the company’s largest shareholder with an 8.5% stake. The stock answered by doing what meme-adjacent small caps do best — launching into orbit, up 51.91% in after-hours trading after a monster regular-session move too.
Why investors cared
This isn’t just a random celebrity cameo. Markiplier says he thinks the stock is undervalued and wants to help turn the company around, which gives the market a fresh narrative: not just a struggling camera maker, but a brand with a loud, loyal fan and an actual reason to watch.
That matters because GoPro has been stuck in the “how do we fix this?” phase for a while. The company’s market cap is still only about $161.64 million, and the shares have been down 41.19% over the past year before this pop. In other words: the bar was on the floor, and then somebody brought a ladder.
The bigger picture
- Markiplier used GoPro gear behind the scenes and previewed the company’s upcoming Mission 1 Pro ILS camera.
- GoPro is trying to rebuild around new products after a long stock-price slump.
- The market loves a turnaround story almost as much as it loves a surprise catalyst — especially when the float is tiny and the vibes are explosive.
Big picture: this move is less about fundamentals changing overnight and more about a fresh story giving a sleepy stock a caffeine injection. Whether that lasts is another question, but for now, GoPro’s got momentum and a headline people can’t ignore.