GOOGL
New gig, same AI drumbeat
Garbutt has joined Brandtech as Global CCO, stepping into a role that puts him at the center of the company’s AI-produced advertising push. Translation: the ad business is getting another round of “robots are part of the creative team now” energy.
Why Alphabet people should care
This isn’t a Google earnings beat or a product launch, so don’t go hunting for a fireworks show. But if you own GOOGL, it’s still worth clocking the broader message: the ad stack is changing fast, and AI is no longer a side quest. It’s becoming the main event.
Bigger picture
Brandtech’s move is another sign that AI-generated creative is moving from novelty to workflow. If that trend keeps spreading, the companies that sell ad tools, ad platforms, and ad inventory all have to adapt—or get left holding a very expensive Mad Men playbook.
Big picture: the ad world is getting a software update, whether it asked for one or not.