
Costco is making the warehouse club a little more impatient
Costco and Uber Eats are expanding their U.S. delivery partnership to nearly 600 locations. Translation: if you’ve been treating Costco like a weekend expedition, the company now wants to help you get the giant-tub-of-mayo energy delivered instead.
Why this matters
This isn’t just a cute convenience upgrade. Costco has long been about foot traffic, bulk baskets, and the holy ritual of wandering aisles for things you did not know you needed. Expanding delivery gives the company another way to capture spending from members who want the Costco deal without the Costco parking lot.
That matters because every extra ordering channel is another chance to keep shoppers in the ecosystem. If delivery works, Costco can potentially grow order frequency, widen basket sizes, and make the membership feel even stickier. If it flops, well, at least nobody had to fight a sample cart.
The bigger picture
Uber Eats gets a high-value brand to show off; Costco gets more convenience without having to build its own last-mile army from scratch. For investors, the key question is whether this kind of partnership nudges Costco closer to being a true omnichannel beast — or just adds another way to get rotisserie chicken faster.
Big picture: Costco keeps turning “warehouse club” into “warehouse club, but make it on-demand.”