Costco puts Uber Eats in the delivery game

Costco’s delivery aisle just got wider

Costco is expanding its U.S. delivery reach through DoorDash and Uber Eats, turning bulk-buy shopping into something you can apparently do without ever leaving the couch. For Uber, that’s another useful reminder that the company’s delivery business is still hunting for ways to matter beyond takeout tacos.

Why investors should care

If you’re holding UBER, the big question is simple: can delivery keep becoming a real growth engine, or is it just a side quest next to rides? Partnerships like this help Uber Eats show up in more baskets, more zip codes, and more everyday shopping habits.

That matters because grocery and retail delivery can be stickier than a one-off dinner order. If Costco shoppers start using Uber Eats for convenience runs, Uber gets more chances to build frequency — and hopefully better economics over time.

Big picture

This isn’t the kind of deal that sends a stock into orbit overnight. But it does fit Uber’s broader playbook: keep stacking partnerships until the app feels less like a ride-hail service and more like an everything marketplace. Big picture: the company wants to live in your phone for more than just surge pricing drama.