ONON
New year, bigger shoes
On used its investor day to throw down a pretty ambitious marker: $6.8 billion in sales by 2029. That’s not a casual “we’ll try our best” number — it’s a statement that the company thinks the On brand still has plenty of runway left, even as the stock was heading for its best day in over 10 months.
Why the market cared
Investor days can sometimes feel like corporate theater with nicer slides. But this one gave investors a fresh long-term growth target, and those matter when a company is still in scaling mode. If On can keep widening its customer base and turning more people into loyal sneaker believers, that $6.8 billion goal starts looking less like a moonshot and more like a very aggressive jog.
- The target suggests On is betting on continued global demand for its footwear and apparel.
- A higher sales ambition can boost confidence that management sees more than just a one-season trend.
- The stock’s sharp move hints that investors were hungry for proof the growth story still has legs.
The big picture
For ONON holders, this wasn’t about a quarterly beat or a new gadget launch. It was about management showing up and saying, “We’re not done yet.” And in marketland, a bold roadmap can be almost as powerful as the numbers themselves. Big picture: On just gave the bulls a fresh pair of shoes to run with.