ONON
The vibe: ambitious and a little expensive
On Holding is out here thinking bigger than your average sneaker brand. The company says it’s aiming for CHF 5.6 billion in revenue by 2029, which is basically a very fancy way of saying: “We’re not trying to be a cool niche runner forever.”
The buyback part
The other headline is the stock buyback. That matters because buybacks can help support the share price, especially when management thinks the stock is undervalued or wants to flex some confidence. It’s not a magic wand, but it is the corporate version of saying, “We believe in ourselves enough to spend cash on ourselves.”
Why investors care
This is the kind of update that can move a stock for two reasons:
- A longer-term sales target tells you where management thinks the growth runway is
- A buyback can make the earnings math a little friendlier for shareholders over time
Big picture: On is trying to look less like a fad and more like a long-haul growth machine. Whether the market buys the story is another question entirely.