Meta turns VR glasses into a hologram phone booth

Your glasses can now do FaceTime, but make it sci-fi

Meta is rolling out hologram calls on its $1,299 VR glasses, which sounds less like a product update and more like something Tony Stark would demo at a conference.

The big idea is simple: Meta keeps trying to make its hardware feel less like a gadget you forget in a drawer and more like the start of a whole new computing platform. If people actually use these calls, that’s a small but meaningful win for the company’s hardware ambitions.

Why investors should care

For now, this isn’t a giant revenue event on its own. But it matters because Meta has been pouring money into wearables, AI, and immersive tech, and every useful feature helps make the case that the bet is more than an expensive hobby.

• It gives Meta another reason for shoppers to consider the $1,299 glasses
• It strengthens the company’s pitch that VR/AR can be practical, not just playful
• It helps keep Meta in the conversation as consumer hardware inches toward “maybe this is normal now” territory

Big picture

Meta’s trying to turn futuristic novelty into habit. That’s a tough sell, but if hologram calls stick, the company gets one more brick in the very expensive road to the next computing platform.