Meta wants Muse to become a money machine

Muse is leaving the toy aisle

Meta is trying to make Muse more than the shiny new app everyone downloads once and forgets about. According to President and Vice Chairman Dina Powell McCormick, the company is now pushing Muse into small-business territory, where it can start customer conversations, juggle inventory, and even help build websites.

That matters because Meta says roughly 200 million small-business owners already use its platforms. If Muse can become the digital helper that sits in the middle of those relationships, Meta gets a new lane beyond ads — which is basically its version of finding another fuel tank under the hood.

The monetization bit is the spicy part

Here’s the part Wall Street probably perked up for: Meta is openly talking about charging fees when Muse helps users save money, plus subscriptions if engagement keeps climbing.

That’s a big deal because it signals Meta wants AI to do more than generate buzzwords and pretty screenshots. The company wants it to:

• save you time
• help businesses sell more
• and eventually pay Meta back in hard dollars

Partners, workflows, and the long game

Meta is also weaving in partners like Shopify, Slack, and Walmart, which gives Muse a more practical “I can actually do something” vibe instead of a sterile chatbot demo.

McCormick said some small businesses using Muse are reclaiming one to three hours a day. If that sticks, you can see the pitch: less admin drudgery, more commerce, more dependency on Meta’s AI stack.

Big picture

For investors, this is Meta doing what Meta does best: taking a giant user base and trying to slap a revenue model on top of it. If Muse really becomes a business utility instead of a novelty, the company could add another monetization engine without waiting for ad growth to do all the heavy lifting.