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DoorDash goes shopping
DoorDash is stretching beyond burgers and burritos and into the closet. The delivery app is partnering with Macy's, Anthropologie and other retailers to expand clothing delivery, which means your next last-minute outfit fix might show up the same way a pad thai order does.
Why Macy's matters
For Macy's, this is less about becoming the next e-commerce giant and more about meeting shoppers where they already are: on their phones, in a hurry, and possibly in a panic before a wedding, interview, or vacation. If the experiment sticks, it could give Macy's another sales channel without building a whole new logistics kingdom from scratch.
The bigger picture
This is DoorDash doing the classic “if people will get lunch delivered, why not a shirt?” move. The upside is obvious: more orders, more reasons to open the app, and more retail categories in play. The catch? Fashion is a messier beast than fries — sizing, returns, and impulse control all have a way of ruining the clean delivery story.
Big picture: if DoorDash can make clothing delivery feel normal, that’s a tiny but interesting reminder that the app economy is still trying to eat every category on the menu.