AAPL
Wall Street still likes the Apple TV sequel
Apple just got a fresh vote of confidence from two big banks, and the stock is responding the way Apple usually does when Wall Street starts talking nicely about it: with a little extra spring in its step. JPMorgan lifted its price target to $360 from $340 and kept an Overweight rating, while BofA reiterated Buy and said the real risk from SpaceX’s Starlink Mobile is more of a longer-term valuation headache than a near-term earnings wrecking ball.
The iPhone 18 story is still the main character
JPMorgan’s message was basically: don’t mistake supplier cuts for a dead iPhone cycle. The bank says Apple’s new launch cadence — premium models now, base models in the spring — changes how the sausage gets made, and that lead-time data still points to solid demand for the 18 Pro and Pro Max. The firm did trim December-quarter estimates a bit, but it still thinks Apple can lean on higher average selling prices to offset weaker unit volumes.
Starlink is the plot twist, not the cliffhanger
BofA took a swing at the newest Apple anxiety: what happens if SpaceX and Tesla start nudging into the phone business through carrier deals and ecosystem tie-ins. The analysts say that could pressure Apple’s subsidy-heavy carrier channel over time, but not right away. In other words, Apple isn’t suddenly one bad headline away from a crater — the bigger question is whether investors start paying a lower multiple if the market thinks the iPhone moat gets a little less cozy.
Big picture
For now, this is less "Apple in trouble" and more "Apple as a premium-priced soap opera." The company still has a massive installed base, a loyal upgrade cycle, and a stock that loves any excuse to remember it’s the adult in the room. The real test is whether the iPhone 18 mix keeps drifting toward expensive models, because that’s where the margin magic lives.